I burst my shutdown bubble over the weekend. Since early March, my wife and I had promised our youngest child – naively, as it turns out – that he’d be able to have a full-on birthday party. When the calendar turned to June and it became clear that we wouldn’t be able to make good on the guarantee, we panicked. This manifested itself in a parade of Amazon trucks that delivered the fruits of our overcompensation.

But he still wanted to see his pals, so on Sunday we opened our driveway to an ice-cream truck and our backyard to a gaggle of first-graders. We distanced and we masked, save for the moments when Chipwiches were steered into our maws. The kids ran around and yelled and giggled, as is their wont.

It was in the neighborhood of normal. It was lovely. I’ll take it.

This week’s Haymarket Media Coronavirus Briefing is 1,131 words and will take you six minutes to read. 


The return

In many parts of the world, the word “normal” is no longer automatically preceded by the word “new.” Normal actually means normal, not a vague approximation thereof. I want to go there.

  • In this week’s MM&M podcast, PatientPoint chief client officer Linda Ruschau details how her organization and other point-of-care players were able to navigate the early months of the crisis.

The takeaway

Get back to where you once belonged” now sounds less like an exhortation than a tantalizing possibility.


Close up of businesswomans hands with pen, glasses, and calculator doing some financial calculations
Source: Getty

The shame

I wonder: Would it be possible to go a full day without feeling shame over where we find ourselves vis-à-vis COVID-19? It would require staying at home (no mask), not engaging with any media (no news) and burying the smart phone deep in the couch cushions (no contact/no clue). It feels doable, and also like letting myself off the hook.

  • The 19th explains how COVID-19 could affect overall levels of women’s health for years.
  • McKnight’s Senior Living’s Amy Novotney reports on a Nationwide Retirement Institute survey, which reveals that 38% of Americans say their retirement plans have been affected by the pandemic. Nineteen percent say they will have to retire later than planned and 10% say they won’t be able to retire at all.
  • A Yahoo News/YouGov coronavirus poll finds that only 42% of Americans plan to get a COVID-19 vaccine. But the number of Americans who say they’re not sure they’ll get vaccinated (between 26 and 33%) is greater than the number who say they won’t (between 19 and 25%).

The takeaway

After compiling the above section, I’m up for a little self-inflicted obliviousness. Who’s with me?


COVID-19 Testing In Orlando As Deaths In Florida And Texas Are Highest In U.S.
Source: Getty

The operators

“Operators” sounds more sinister than intended, but it’s an apt descriptor for the organizations and individuals who are working to repair what’s broken and, in doing so, make sense out of this sad and strange era. We need more of them.

  • Per a global study, we’re working harder and longer during the pandemic. We’re sitting through more meetings and sending more email. The meetings are slightly shorter, so yay? Sort of?

The takeaway

So many people, so many agendas. Thanks to the many who are pursuing community and not individual ones.


Teenage girl wearing N95 face mask at school
Source: Getty

The education and the miseducation

I have no idea if schools can safely reopen. But I’d sure like my kids to get back in the saddle at some point soon, if only so that they can acquire the critical-thinking and evaluation skills that they’ll need to function in the current iteration of America. This feels like it should be higher on the lower-grade syllabus than, say, long division.

  • The expression “the ol’ college try” should get a workout as colleges and universities in U.S. COVID hotspots begin to welcome students during the next few weeks.

The takeaway

At some point in the future, we’ll once again be able to trust the vast majority of what we see and hear. Right? Maybe? Please?


The rest

  • Register to vote here. Check out your voter registration deadline here. Sign up to volunteer at your local polling place here. All the cool kids are doing it!

…and some songs.

That’s it for this week. The next Haymarket Media Coronavirus Briefing will be published on Wednesday, August 12. Thanks for reading, as always. Stay well.