As part of its endless push toward true patient-centricity, pharma has talked up its patient support offerings. But is the industry delivering what patients truly want, or what its wealth of behavioral data suggests might be best received?
Nuvo Group America global CMO and president Debra Bass talks about building the brand’s marketing function.
Christopher Boerner was promoted to lead commercial at BMS, and Laura Hamill joined Gilead from Amgen to head up its commercial operations.
The healthcare industry is in desperate need of digital transformation, particularly in the U.S.
What two connoisseurs of human error taught the world about the mind’s inner workings has implications for healthcare marketing.
Moosmayer is set to join the pharma company in December.
Mohan was previously head of global drug-development communications.
Alderman is reporting to Varsha Rao, Clover’s COO
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
Astellas shook up its corporate affairs department after Winton’s departure.
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