Corporate

How startup threat lit fire under J&J
How startup threat lit fire under J&J
Oliver McAteer
January 10, 2019
1:41 pm

The CMO laid bare how the brand has been forced to quickly evolve.

GSK and Pfizer to merge consumer healthcare brands
GSK and Pfizer to merge consumer healthcare brands
Omar Oakes
December 19, 2018
9:38 am

GSK would have more than two-thirds of equity in new company.

WE Communications’ Stephanie Marchesi: ‘The healthcare industry is at a turning point’
WE Communications’ Stephanie Marchesi: ‘The healthcare industry is at a turning point’
Stephanie Marchesi
November 8, 2018
7:00 am

Here are six principles to guide a progressive health tech communications strategy.

Pharma must consider new approach to opioid crisis
Pharma must consider new approach to opioid crisis
Sander Flaum
November 7, 2018
7:00 am

As more and more people die from opioid overdoses, it’s time for pharma to own up to its collective responsibility and come up with a solution.

How to lower drug prices in the U.S.? Lots of suggestions, few viable solutions
How to lower drug prices in the U.S.? Lots of suggestions, few viable solutions
Laura Entis
November 6, 2018
9:42 am

A panel representing pharma, government payer, and policy analyst presented three potential big-picture goals to strive for.

6 steps for increasing patient enrollment in clinical trials
6 steps for increasing patient enrollment in clinical trials
Sandra Shpilberg
November 5, 2018
8:00 am

The CEO and founder of digital health company Seeker Health breaks down the steps the industry must take to raise enrollment and save this crucial element to innovation.

Cigna’s role as a champion for customers in health
Cigna’s role as a champion for customers in health
Lindsay Stein
October 26, 2018
10:08 am

Global CMO Lisa Bacus on the healthcare brand’s purpose-driven mission.

Pharma firmly in the mix as healthcare embraces ‘open innovation’
Pharma firmly in the mix as healthcare embraces ‘open innovation’
Alison Kanski
October 16, 2018
11:26 am

Drugmakers are among the healthcare organizations working to make external collaboration more common.

Should big pharma begin thinking a little smaller?
Should big pharma begin thinking a little smaller?
Sander Flaum
October 4, 2018
6:00 am

Big pharma should extend its vision beyond the blockbusters to make room for orphan drugs.

Women’s salary slide should be a wake-up call
Women’s salary slide should be a wake-up call
Marc Iskowitz
October 1, 2018
7:00 am

Shrinking the gender pay gap in life sci marketing will take a concerted effort.

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