How startup threat lit fire under J&J
The CMO laid bare how the brand has been forced to quickly evolve.
Corporate
GSK and Pfizer to merge consumer healthcare brands
GSK would have more than two-thirds of equity in new company.
WE Communications’ Stephanie Marchesi: ‘The healthcare industry is at a turning point’
Here are six principles to guide a progressive health tech communications strategy.
Pharma must consider new approach to opioid crisis
As more and more people die from opioid overdoses, it’s time for pharma to own up to its collective responsibility and come up with a solution.
How to lower drug prices in the U.S.? Lots of suggestions, few viable solutions
A panel representing pharma, government payer, and policy analyst presented three potential big-picture goals to strive for.
6 steps for increasing patient enrollment in clinical trials
The CEO and founder of digital health company Seeker Health breaks down the steps the industry must take to raise enrollment and save this crucial element to innovation.
Cigna’s role as a champion for customers in health
Global CMO Lisa Bacus on the healthcare brand’s purpose-driven mission.
Pharma firmly in the mix as healthcare embraces ‘open innovation’
Drugmakers are among the healthcare organizations working to make external collaboration more common.
Should big pharma begin thinking a little smaller?
Big pharma should extend its vision beyond the blockbusters to make room for orphan drugs.
Women’s salary slide should be a wake-up call
Shrinking the gender pay gap in life sci marketing will take a concerted effort.
Want to read more?
Please login or register first to view this content.
