Should big pharma begin thinking a little smaller?
Big pharma should extend its vision beyond the blockbusters to make room for orphan drugs.
Corporate
Women’s salary slide should be a wake-up call
Shrinking the gender pay gap in life sci marketing will take a concerted effort.
The weight is over: Weight Watchers changes name to WW
Weight Watchers is changing its name to WW and adopting a new tagline, “Wellness that works”, as it responds to changing views on healthy lifestyles.
Wiesel’s wisdom a morality model for healthcare
For an industry hungry for ethical role models who transcend our fragmented healthcare system, a new book brings Elie Wiesel’s legacy into focus.
Are pharma’s patient support services a good fit with patient needs?
As part of its endless push toward true patient-centricity, pharma has talked up its patient support offerings. But is the industry delivering what patients truly want, or what its wealth of behavioral data suggests might be best received?
J&J vet Debra Bass takes her pharma know-how to women’s health startup
Nuvo Group America global CMO and president Debra Bass talks about building the brand’s marketing function.
Changes at the top of commercial units for Gilead and BMS
Christopher Boerner was promoted to lead commercial at BMS, and Laura Hamill joined Gilead from Amgen to head up its commercial operations.
How user-centered design can help fix our healthcare mess
The healthcare industry is in desperate need of digital transformation, particularly in the U.S.
Healthcare’s own ‘Undoing Project’
What two connoisseurs of human error taught the world about the mind’s inner workings has implications for healthcare marketing.
Novartis names Klaus Moosmayer ethics, risk, and compliance chief
Moosmayer is set to join the pharma company in December.
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