Pharma must consider new approach to opioid crisis
As more and more people die from opioid overdoses, it’s time for pharma to own up to its collective responsibility and come up with a solution.
Corporate
How to lower drug prices in the U.S.? Lots of suggestions, few viable solutions
A panel representing pharma, government payer, and policy analyst presented three potential big-picture goals to strive for.
6 steps for increasing patient enrollment in clinical trials
The CEO and founder of digital health company Seeker Health breaks down the steps the industry must take to raise enrollment and save this crucial element to innovation.
Cigna’s role as a champion for customers in health
Global CMO Lisa Bacus on the healthcare brand’s purpose-driven mission.
Pharma firmly in the mix as healthcare embraces ‘open innovation’
Drugmakers are among the healthcare organizations working to make external collaboration more common.
Should big pharma begin thinking a little smaller?
Big pharma should extend its vision beyond the blockbusters to make room for orphan drugs.
Women’s salary slide should be a wake-up call
Shrinking the gender pay gap in life sci marketing will take a concerted effort.
The weight is over: Weight Watchers changes name to WW
Weight Watchers is changing its name to WW and adopting a new tagline, “Wellness that works”, as it responds to changing views on healthy lifestyles.
Wiesel’s wisdom a morality model for healthcare
For an industry hungry for ethical role models who transcend our fragmented healthcare system, a new book brings Elie Wiesel’s legacy into focus.
Are pharma’s patient support services a good fit with patient needs?
As part of its endless push toward true patient-centricity, pharma has talked up its patient support offerings. But is the industry delivering what patients truly want, or what its wealth of behavioral data suggests might be best received?
Want to read more?
Please login or register first to view this content.
