It’s no secret that the healthcare world has awakened to the importance of customer data — encompassing HCPs and patients. But a Veeva Systems survey of commercial operations execs found the data revolution may be further along than even its biggest advocates have suggested. Customer data has become a legitimate competitive differentiator. That’s perhaps the central takeaway from the Veeva survey. Here are a few others.
Thank you for accessing MM+M.
Create your free account or log in to continue reading this premium content.