Market insights firm InCrowd recently asked 240 healthcare professionals – mostly physicians, but also nurses, PAs, hospitalists and more – to identify the most trustworthy source for medical and pharmaceutical news. The results were surprising, showing once again that the conventional wisdom around health-media preferences is often, well, wrong. Here are the sources respondents favor.

Read more about point-of-care resource UpToDate in this Q&A with Dr. Peter Bonis, chief medical officer, clinical effectiveness, Wolters Kluwer, Health.