HealthiNation, the health video portal, and new-parent site theBump.com forged a video content and distribution partnership that will deliver HealthiNation’s parenting and prenatal content to theBump.com viewers. The partners will “leverage advertiser relationships” and “offer exclusive and non-exclusive advertiser promotions across the partnership.”
Medscape Mobile has surpassed 2 million users, WebMD reported.
inVentiv agency Ignite Health announced a new iteration of the Diabetes Nest Twitter feed. Experience architect Jeremy Franz said the initial iteration was “basically a directory of trusted sources of diabetes information,” whereas this latest version brings the most-talked about information higher up in the feed.
Strategy firm Delta Point and videoconferencing group Doctor Insights announced the formalization of their partnership. Delta Point CEO Jerry Acuff told MM&M that the groups have worked together for about a year. He said Doctor Insights is primarily a focus group recruiting service that helps finds candidates as well as ships equipment to doctors so they can log in and participate from their offices or homes.
From the May 01, 2012 Issue of MM+M - Medical Marketing and Media
