Digital | Medical Marketing & Media


Is Digital Marketing a Dead-End Job?

Either we need to stop calling it digital marketing (because digital is baked into business) and just consider it marketing. If we feel like we can’t, then digital might very well be a dead-end job.

Making Mobile Patient Portals Useful

Though it’s unlikely that patient portals will ever be accessed as often as mobile banking, ensuring that the patient portal provides obvious value to a patient’s experience with a healthcare provider remains an important point.