Dr. Squatch, a US soap brand specialising in products for men, has awarded Goodstuff its media buying and planning business as it eyes UK and Australian expansion.
Goodstuff won the account following a competitive pitch against “multiple agencies” according to the client, and will have an international remit outside the US market.
The first campaign for the brand is set to come in the last quarter of 2024, to be followed by a campaign in Australia.
Paul Lim, senior manager, brand marketing at Dr. Squatch said: “We were thoroughly impressed by their exceptionally creative and data-driven approach to media strategy.
“We’re excited to collaborate and tap into their expertise to craft compelling media activations that truly resonate with everyday guys.”
Dr. Squatch’s creative, made for TV and video on demand, is being made by Small World, as revealed by Campaign in August. Mother-backed Small World puts together teams of freelancers for projects and the Dr. Squatch squad includes “non-traditional” writers, such as comedians and showrunners.
Sam Drake, chief growth officer at Goodstuff, said: “Dr. Squatch is a progressive brand with ambitions for growth, and desire to disrupt the category. We are delighted to go on that journey with them and play our part in their success, at home and abroad.”
This article originally appeared on Campaign US.
