6 degrees of pharma separation: The web of professional relationships in medical marketing

We asked four well-known industry execs to discuss the people with whom they’ve crossed paths.

MM+M Staff

October 2, 2019

5:00 am

To illustrate the complex webs of professional relationships in and around medical marketing, we asked four well-known (and, in some cases, well-traveled) industry execs to discuss the people with whom they’ve crossed paths. And yes, not one, but two Kevin Bacons make a cameo.

Joe Shields

President and cofounder, Health Accelerators

Shwen Gwee

Cofounder and global head of open innovation, Novartis Biome

Andrea Palmer

President, Publicis Health Media

Ritesh Patel

Chief digital officer, health, Ogilvy

From the October, 01 2019 Issue of MM+M - Medical Marketing and Media

From Our Partners

Partner Content

The Pitfalls of Data-Driven Planning

As many marketers begin planning for 2022, John Gardner and Kamala Prince from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.

Partner Content

MM+M Podcast with Ashfield Health

When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.

Partner Content

How to target your marketing messages in a post-cookie world

By late 2023, third-party cookies won’t work in most browsers. Electronic health record point-of-care digital marketing gives you an alternative way to target approved messaging to your desired audience.

Partner Content

The MM+M Podcast with Pleio

Pleio is the leader in human-centered patient support. By building rapport in a collaborative environment, using artfully scripted patient-focused conversations supported by digital outreach — patients feel motivated and empowered — leading to positive health choices.

HAYMARKET MARKETING COMMUNICATIONS:

HAYMARKET MARKETING COMMUNICATIONS:

Quick Links

6 degrees of pharma separation: The web of professional relationships in medical marketing

Joe Shields

President and cofounder, Health Accelerators

Shwen Gwee

Cofounder and global head of open innovation, Novartis Biome

Andrea Palmer

President, Publicis Health Media

Ritesh Patel

Chief digital officer, health, Ogilvy

Culture drives the company

From Our Partners

Partner Content

The Pitfalls of Data-Driven Planning

Partner Content

MM+M Podcast with Ashfield Health

Partner Content

How to target your marketing messages in a post-cookie world

Partner Content

The MM+M Podcast with Pleio

Thank you for accessing MM+M.