Aptilon announced the availability of an expanded set of tools that enables biopharmaceutical companies to increase access to valuable, high-prescribing physicians.
By combining new field-tested, rep-enabled tools with its established capabilities, Aptilon now offers biopharmaceutical sales representatives and medical science liaisons new and more effective ways to interact with hard-to-see physicians.
Aptilon’s new services allow companies and their field reps to educate target physicians about their therapies, services and clinical research through five complementary options, including: remote live video details that allows field sales to deliver Aptilon’s AxcelRx live video detail sessions via their laptop or TabletPC from any location; call center live video details; self-guided activities; in-office contacts; and follow-up activities with new linkage tools including Aptilon’s new Rep eMail capability enabling the field representative to send rapid, effective, personalized and regulatory-compliant follow-up emails to targeted physicians.
Whether a physician engaged with the company via an in-office detail or an Internet-based interaction, Aptilon’s Rep eMail service allows for follow-up dialogue between the representative and the physician.
Each Rep eMail includes links that allow a physician to initiate an on-demand interaction with their rep at their convenience.
From the September 01, 2009 Issue of MM+M - Medical Marketing and Media
