As part of its continued focus on diversity and inclusion in healthcare marketing, MM+M’s September issue welcomes the new classes of its venerable Hall of Femme and Women to Watch. The issue also introduces the publication’s new logo and branding, courtesy of a top-to-bottom redesign.
The 2020 MM+M Hall of Femme
MM+M celebrates the fifth anniversary class of its Hall of Femme, honoring this year’s inductees and Women to Watch with profiles detailing their achievements. PLUS: We reveal the winner of our cover contest, which asked the industry to create cover designs that celebrate the inspirational women who lead it.
NPP at the Crossroads
When practices and hospital systems closed their doors to reps at the onset of the COVID-19 pandemic, an even larger percentage of promotional activity became non-personal. With the country having experienced significant cultural and economic shifts in the months that followed, marketers using NPP have attempted to shift with it – to mixed results. We look at marketers’ efforts to modulate their messages.
Patient Engagement and Health Equity
As the country struggles with its legacy of systemic racism and the economic policies that perpetuate it, the broader healthcare industry is attempting to engage patients in a manner that contributes to greater health equity. We take you inside the most effective efforts.
Plus One, One Year Later
At MM+M’s inaugural Plus One event celebrating diversity, speakers and attendees alike voiced their frustration with the industry’s D&I practices. One tumultuous year later, has pharma marketing made good on its promise to be better?