BulletinNews, a customized publisher service for professional associations, has launched Endocrine Daily Briefing. The newsletter will be produced exclusively for the 14,000-member Endocrine Society, and sent by email Monday through Friday. According to Paul Roellig, CEO and chairman, BulletinNews, the company has created a daily audience of more than one million subscribers, including 400,000 medical professionals—mostly doctors.
“Our revenue model is advertising based,” said Roellig. “By the nature of each newsletter’s specific audience, we allow advertisers to target their message directly to specialty physicians of their choice.”
From the October 01, 2008 Issue of MM+M - Medical Marketing and Media