Women are now leaving the workforce at four times the rate of men. What needs to be done to alleviate this? 

The pandemic has unfortunately reversed some of the progress that had been made over the last few decades. Hopefully, we’ll be able to shift into forward gear again very soon. A lot of it hinges on leaders hiring women as they are reentering the workforce and on opening up unconventional career pathways for mothers. I didn’t have to choose between raising a child and growing professionally and I don’t think anyone should.

At Snow, elevating women is a natural result of informed business decisions. For example, instead of viewing motherhood as a risk or a hindrance, my experience has been that moms are among the most efficient and productive team members, given the many different hats a mom is wearing every single day. We thrive with a predominantly female workforce.

Who was your mentor and what are you now doing to send the elevator back down?

I’ve had many mentors: Among them, I’d like to highlight my parents, who taught me the value of hard work and of being the kind of person you’d like to do business with. I also really appreciate my business partner, who always emphasized the value of teamwork and collaboration.

What is your golden rule at work?

As Maya Angelou once said: “At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” This is a nice encapsulation of our business model, but it’s also how we strive to lead within our company.

How have you coped with the unique challenges of the past 12 months?

From a business perspective, I’ve never worked harder: I was laser-focused on meeting Snow’s growth targets and preserving our culture, which it had taken 20 years to build. On a personal level, the pandemic took business travels out of the equation. This opened up a window into self-care: I started to practice Pilates at home and feel a lot stronger, flexible and balanced.

What are the first things you plan to do when the pandemic ends?

Hug and kiss everyone I know and love.