Amy Turnquist is EVP of sales of eHealthcare Solutions.
What would you do if you didn’t work in healthcare?
Healthcare is a big place. One of our goals for the Healthcare Businesswomen’s Association in Philadelphia has been to recognize that the “business of healthcare” is wide-ranging and comprehensive, far beyond traditional borders or definitions. Providers, payers, pharma, medical devices, academia and medical schools, biotech, technology, software and now retail health all define today’s continuum of care. It’s hard for me to imagine a situation where I couldn’t still work in healthcare.
If I didn’t work in healthcare marketing, I would want to be more on the front lines of providing or enabling care. My first job in healthcare was as a candy striper at our local hospital while I was in high school. Even as a young volunteer, I felt like I was making a difference in the lives of patients. That feeling has always stuck with me and kept me focused as I’ve evaluated my career options.
Talk about the last time you experienced a fist-pumping victory moment.
At eHealthcare Solutions, my team works with our clients every day to connect their pharma, biotech and life science brands with their target HCPs, patients and customers in ways that drive engagement and impact for their brands. When we are able to execute a campaign in a way that delivers the right message to the right person at the right time, and can measure the return on that engagement, that’s very exciting. It never gets old.
How long ago was the last time you took the time to recharge your batteries? What did you do?
Just a few days ago. My husband and I had planned a trip to Paris for the first week of April. I’d never been there before, I had no agenda and hadn’t thought about how to conjugate verbs in French since my junior year in high school. Being in a completely different time zone, surrounded by a language that was both foreign and slightly still familiar, made it easy to unplug and get back in touch with my personal priorities.
What do you find frustrating about working in healthcare marketing?
What I love about working in healthcare marketing is the rapid pace of disruption and the incredible promise of technology, data and analytics to help us drive deeper engagement with our customers. In digital marketing, we live in a space characterized by rapid prototyping and daily optimization. We pilot, learn, adapt and improve. There are still large pockets within our industry that haven’t embraced an agile marketing mindset. That’s probably the most frustrating thing: knowing what we are capable of but not yet fully realizing the potential of what’s within our reach.
To ensure pay parity and career advancement for women, I will…
Continue to use my voice and leverage my visibility to encourage men and women to work together to become a #UnitedForceforChange. Over the years, my work with the Healthcare Businesswomen’s Association has been a powerful outlet for raising awareness of the business value of gender parity in the workplace. As president of the Philadelphia chapter, I have been invited to speak locally on the topic of gender parity and pay equality; through radio interviews with WHYY, on TV with NBC10 and in print for the Philadelphia Business Journal and Philadelphia Inquirer. Through the media, volunteer work or water cooler conversations, we all have an obligation to use our voice to lift other women up.
What are your words to live by?
Live and Learn. Everything – every failure, challenge, and accomplishment – is an opportunity to learn, grow and move forward from a stronger position. Nothing is an accident. Have faith and confidence in the journey.
What is one thing you would tell young women starting their careers in healthcare marketing?
Wherever you are in your career, start now to build your network inside and outside of your current company and cultivate the connections that will create opportunities for you in the future. Understand the difference between mentors and sponsors and develop a strategy to find both. Young women need both male and female sponsors early in their careers to help them get on the path to promotion. The 2018 McKinsey Women in the Workplace report illustrated the importance of securing internal support early in your career. For every 100 men promoted to first-line management roles, only 79 women are. And studies show women tend to be hired at lower starting salaries than men – and those disparities continue to grow as women advance in their career. The decisions and connections you make early in your career will set the foundation for your future growth and opportunity.
Water to stay hydrated, coffee to get me through a long day, and wine to relax and unwind with friends and family.
What three people, alive or dead, would you like to host at a dinner party and why?
Assuming I can also invite my daughters to my dinner party, I’d host Michelle Obama, Mother Teresa and Rosa Parks. Powerful women with strong personal values and a calling to lead and serve others. I’d like my daughters to know and be inspired by women like these.