What would you do if you didn’t work in healthcare?
I always wanted to be a sports broadcaster because I love watching sports and memorizing all the statistics associated with them. While I don’t get to talk about sports all day in healthcare, I do get to channel my experiences as a student athlete into how I approach leadership, teamwork and work/life balance. Nothing has taught me more about business than playing sports.
Can you give a shout-out to someone who helped you at a pivotal time in your career?
I have had so many wonderfully intelligent and inspiring mentors along the way and I’ve learned different things from each of them about leadership. For the last 10 years, I’ve had the incredible privilege to work with Wendy Lund. She is everything I am not — extroverted, optimistic and tirelessly energetic. It’s so important to find people who complement your own skill set and help you think about things differently.
Share a moment when you left your comfort zone; what did you learn?
After six years working my way up the agency ladder in New York, I decided to move west and was given the opportunity to open a San Francisco office for GCI Health. I went from a large, bustling office in a key healthcare hub to a market where I had very few personal and professional connections and where everyone was focused on technology. I had to learn how to find clients and talent in unexpected places and work with smaller companies that were just building their communications infrastructures. The experience taught me to be resourceful, independent and great at multitasking.
What do you find frustrating about working in healthcare marketing?
People don’t realize how creative you can be in healthcare! It’s easy for all of us to get bogged down by regulations and what we can’t do. But some of the most powerful storytelling comes from healthcare because it’s got everything you want in a good story — tension, progress and purpose!
To ensure pay parity and career advancement for women, I will …
always encourage women to speak up for what they need and want from a career perspective.
What is one thing you would tell young women starting their careers in healthcare marketing?
I’ve been incredibly fortunate in my career to have avoided barriers due to my gender, and I’ve always had male and female managers who were supportive and empowering. That said, early in my career, I would be afraid to appear vulnerable or talk too much about my personal life because I wanted people to respect me and take me seriously. This made it difficult to create meaningful connections and the types of relationships you need to succeed. I would tell young women to never be afraid to be yourself. Showing your personality and being kind is not a weakness!
I have many, depending on the situation, but recently I’ve been running to Eminem’s “Lose Yourself.”
Which three people, alive or dead, would you like to host at a dinner party and why?
- Tom Brady because he knows how to play to his strengths.
- Sheryl Sandberg because she is resilient and fearless.
- Jennifer Aniston because she seems funny and kind.