Former spokesperson for first lady Laura Bush, who secured her on the cover of Us Weekly where she was dubbed “comforter-in-chief” after 9/11, Ashleigh Koss knows how to navigate a crisis. At Sanofi, she has managed all U.S. crises and issues, from lack of vaccine supply to drug pricing protests and litigation.
Koss managed media related to the globally viral Roseanne Barr Ambien tweet, resulting in more than 120 original print stories and over 5,500 broadcast stories in 24 hours, and a significant increase in Sanofi’s “citizenship” reputation measure. In the face of intense scrutiny around drug pricing, she manages comms related to Sanofi’s pricing principles with a firm focus on putting patients first and providing media outlets with useful patient information.
She has revolutionized how Sanofi manages data announcements, crafting a 360-degree plan for every announcement that includes traditional media outreach, contributed content, a brand journalism self-published article, and digital/social media.