At a young age, Lindsey McClennen is already a pro with multiple launches under her belt across a variety of therapeutic areas. McClennen has pioneered a number of innovative marketing solution firsts in the pharma space. She helped launch the first direct patient education by mail capability for AstraZeneca’s Crestor, helped deliver the Faslodex 500 launch, and created the first virtual peer-to-peer platform and oncology portfolio HCP tools.
McClennen also delivered several company firsts when she led full go-to-launch strategy for Myalept, such as the first in-home nursing program and $0 co-pay program.
She played a pivotal role in the creation and oversight of the Fractured Truth campaign, led the launch of Tymlos, Radius Health’s first commercial product, and was responsible for management of TV, radio, and print assets, media campaign and deliverables, patient education, Spanish language materials, and websites for the launch of Crestor.