In just four years at Precisioneffect, Pam Caputo has gone from being the sole media strategist to building a media team as the associate director of media to overseeing the fast-growing and ever-evolving media and digital engagement department. One of her standout achievements was developing the media strategy that underwrote the Cologuard direct-to-consumer effort, turning the home-screening test for colorectal cancer into a DTC juggernaut.