The DeSilva + Phillips Healthcare Media M&A Summit focused heavily on how publishers are leveraging their offline properties online.
Google to offer viewership data
November 1, 2007
4:00 am
Google plans to offer advertisers more than interactive data.
Pfizer, CDM clean up at Doctors’ Choice
November 1, 2007
4:00 am
Professional ads for Pfizer’s Chantix and Organon’s NuvaRing were the year’s top-rated as judged by physicians in the Association of Medical Media’s fifth annual Doctors’ Choice Awards.
Sanofi-Aventis is partnering with four major cancer patient groups and Wachovia to produce a star-studded series of events aimed at raising awareness of women’s cancers.
PR View by Lynn Hanessian
November 1, 2007
4:00 am
Keeping up with new communication technologies and online trends is a critical bar for entry in our business.
The Pharmaceutical Marketing Research Group (PMRG) presented Brian Cain, executive director, global market research, Schering-Plough, with the RR Fordyce Award at the first annual meeting of the PMRG Institute in Philadelphia in September.
Pharma clinical development and product commercialization teams should align around bringing a new drug to market.
Vantage Point
November 1, 2007
4:00 am
Good, old-fashioned pharmaceutical marketing research–comparing Product A and Product B–is still being conducted, but the drop in genuinely new molecules has substantially reduced the amount.