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MM&M’s CAREER & SALARY SURVEY 2019
In the survey’s 33rd edition, MM&M presents a range of valuable – and hard to come by – information for marketers in all facets of the healthcare business. Once again, we bring you the most complete picture of salary trends and job-satisfaction figures available, powered by a sample of more than 1,000 respondents. Additionally, it showcases a wealth of information about pharma and agency efforts to increase diversity and promote a climate of inclusion as well as details about work/life balance across a range of employers, job titles and specialties. The data is brought to life via engaging charts and graphics.
CAREER PATHS 2019: SIX DEGREES OF…
Inspired by the parlor game named for a certain prolific actor, we showcase the web of connections among some of the pharma industry’s best-known and most admired marketers. MM&M sits down with four of them to learn about their client-agency linkages and about the people they’ve encountered along the way… and illustrate it in a series of graphics that show just how far-reaching our networks have become.
AGENCY CULTURE 2019: AGENCY CONFIDENTIAL
For this first-ever compilation of real stories from the agency universe, MM&M reached out to more than 150 firms and asked them to share their funniest, coolest and weirdest anecdotes that illustrate something about agency culture. The contributions will alternately stun, surprise and touch you.
WOMEN’S HEALTH: OTC TO RX
For years, marketers of OTC health products have targeted moms – often labeled as the “chief health officer” of the traditional household – using a set series of strategies and tactics. Now, as the women’s health sector sees an influx of new drugs that treat physical and mental/emotional conditions alike, marketers are adapting those tactics for the Rx realm. We show how the new approaches are – and aren’t – resonating with consumers.
EXCLUSIVE MEDIA DATA: PRO AD REPORT, FIRST-HALF 2019
MM&M exclusively presents Kantar’s first-half publisher data, including the most advertised brands and categories, biggest spenders, and top titles, in infographic format.
From the October, 01 2019 Issue of MM+M - Medical Marketing and Media