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MM&M’s HALL OF FEMME: We take a look back at the third annual MM&M Hall of Femme conference and induction ceremony, recapping the day’s learnings and exploring next steps in the industry’s push for greater gender parity and diversity.  
HCP ENGAGEMENT: BREAKING THE NO-SEE BARRIER: It’s not exactly news that physicians (not to mention the large organizations that have snapped up their practices) no longer grant much in the way of access to pharma reps. But the convergence of technology and med-ed content has opened a door for marketers savvy enough to leverage that content through digital channels. We present a five-part plan for reaching HCPs.  
PLUS: We sit down with the “doctor bloggers” who, in the minds of many marketers, have become as influential as traditional KOLs.  
POINT OF CARE CASE STUDY: In the wake of the uproar over Outcome Health inflating viewership numbers for its point-of-care programming, the POC industry pledged greater transparency. Nearly a year after the allegations went public, has it made good on those promises? We check in with POC3, media buyers, and others to assess the progress that has been made.  
PIPELINE WATCH: We take a look at new compounds in oncology and women’s health making their way through the developmental pipeline, surveying potential marketing angles and competitive dynamics of both sectors.  
ALSO: Our exclusive list of the Top 25 oncology drugs by U.S. sales.  
CANNES RECAP: We unpack our Cannes experience with a behind-the-scenes look at the creative and marketing trends showcased at Lions Health. We also take you inside the MM&M cabana, which was ground zero for pharma marketers during the two-day festival of healthcare creativity.  
We unveil the shortlist for this year’s MM&M Awards, revealing the finalists in each of the 33 categories.  
Partner Forum: Mobile Marketing