Click HERE to read the October digital edition in full!
MM&M’s CAREER AND SALARY SURVEY 2018
Every year since 1987, this survey has presented a wealth of valuable information for career-minded marketers in and around healthcare. In this year’s edition, we share the usual copious volume of data – everything from the most recent salary and job-satisfaction results to context-rich analysis of concerns around work/life balance and short- and long-term career-planning – and a range of benchmarks.
These include data related to industry efforts at improving diversity and inclusion as well as details about the stickiest employee perks being offered by agencies and manufacturers. We’ve also added a range of coveted titles to the mix, like UX manager and data scientist.
CAREER PATHS 2018: LEADERS WEIGH IN
Pharma marketers tend to take a different route to their ultimate career destination than marketers in other industries. In its annual “Career Paths” feature devoted to in-house marketers, MM&M shines the spotlight on eight top executives holding a range of coveted posts at biopharma companies. How did they find their way to the business? What were the revealing, challenging, or just plain weird moments along the way? What tips would they pass along to younger marketers hoping to grow their careers? Their responses will be shared in a Q&A format.
AGENCY SPECIAL: RESUMANIA
Agency leaders consistently cite finding A-grade talent as their biggest challenge, which prompted us to ask: What, exactly, constitutes A-grade talent circa late-2018? We ask execs in charge of hiring what they most covet in would-be employees and create three ideal resumes – one each for small, mid-sized and large firms – from their responses, complete with quotes, statistics, and other annotations.
PIPELINE WATCH
We take a look at new compounds in neurology and rare diseases making their way through the developmental pipeline, analyzing potential marketing angles and the competitive dynamics of both sectors PLUS: The Top 25 neurology drugs, ranked by first-half 2018 sales.
PRO AD REPORT, FIRST-HALF 2018
We exclusively present Kantar’s first-half 2018 data, including the most advertised brands and categories, biggest spenders, and top titles, in infographic format.
From the October 01, 2018 Issue of MM+M - Medical Marketing and Media
