US Oncology acquired Cure Media Group, signaling an increased focus on cancer patients. US Oncology is a practice management and drug distribution firm.
Cure Media Group and its flagship magazine title, Cure, were previously owned by Medical Media Holdings, and has a print circulation of around 325,000. Around 176,000 of those issues go out to home subscribers, with the rest going to oncology offices, infusion rooms, nonprofits, hospitals and academic groups.
Editorial staff at Cure, including publisher Susan McClure and editor-at-large Kathy LaTour, will remain in place. Financial terms of the deal were not disclosed.
From the April 01, 2010 Issue of MM+M - Medical Marketing and Media
