Merck Animal Health has unveiled “Bravo, Bravecto,” a campaign designed to raise awareness of the need for parasite protection among pet parents. The debut spot stars John Michael Higgins, the pet parent of Jimmy, a dog, and a regular in Christopher Guest films such as “Best in Show” and “A Mighty Wind.” 

“It’s no surprise that pet parents want the best for their furry friends. However, it’s

important to understand the differences between various parasite preventives to make sure pets remain healthy and protected for life,” said Christine Royal, DVM, associate VP, U.S.

Companion Animal and Equine at Merck Animal Health, in a statement. “We hope our message not only captures the attention of pet owners, but that it also inspires them to talk to their veterinarians about Bravecto.”