Hologic and OWN: Oprah Winfrey Network announced a collaboration designed to push back against stubborn health disparities. The partnership, which allies Hologic’s Project Health Equality initiative with OWN’s Own Your Health program, will strive to bring awareness to the disparity in treatment Black women receive for breast, cervical and uterine fibroids. The organizations will also signal-boost content that showcases the authentic stories and voices of Black women.
“COVID-19, societal pressures and the ongoing racial justice movement have highlighted that stark disparities continue to exist regarding affordable and accessible healthcare, systemic racism and racial discrimination in healthcare, especially for Black women.” said OWN head of marketing Jennifer Giddens in a statement. “It has never been more critical to use OWN’s wide-reaching platform to meet our audience where she is with support, tools and resources to prioritize her health and wellness.”