The Klick Group of companies announced Tuesday that it has tapped Ryan Slipakoff, formerly VP of healthcare at Epsilon, as chief transformation officer. He will focus on the harmonization of technology, data and creative in the wake of pandemic-spurred digitization.
“Ryan brings a unique ability to keep an eye on the prize and he balances that business acumen with technical depth,” said chairman and CEO of the Klick Group of companies Leerom Segal. “That has enabled him to consistently drive business impact for his clients and some of the most substantive transformations in our industry. Obviously it garnered our attention.”
Prior to his Epsilon tenure, Slipakoff worked at Accenture. In that role, he worked to develop the company’s interactive operations practice and commercial model.
One major takeaway from his past experience is the idea of harmonization across silos – something he plans to bring to his new role at Klick.
“I’ve seen how challenging it has been to come together around some of the hairier problems that healthcare is facing now,” Slipakoff explained. “It requires you to harmoniously come together across formerly siloed disciplines like data, technology, creative and strategy.”
Slipakoff anticipates tremendous opportunity to effect such transformative change on behalf of Klick’s clients. “What attracted me to Klick was the agility. There’s a willingness to continually change and reinvent ourselves around the needs of our clients,” he added.
He points out there are myriad benefits for clients in choosing a commercialization partner that doesn’t recognize silos. Part of that involves identifying “unicorns” across the Klick organization and unleashing their capabilities.
“In this day when talent is so rarefied, it’s important to find those people and allow them to collaborate in ways that haven’t been done before,” he noted.
Slipakoff has also been charged with spearheading Klick’s efforts to take advantage of recent investments in technology and data.
“In terms of transforming the customer experience, if we can do these things today that we couldn’t do yesterday, what will that unlock in terms of helping patients find the right medicine, helping HCPs make decisions and ultimately driving revenue and market share for brands?” he asked, pointing to a need for a more action-oriented approach.
Slipakoff envisions Klick as a holistic partner that brings the best of what it has to offer to clients on a bespoke basis. “We want to be something that’s not just a technology company or a creative company or a consulting company – but an organization made up of generalists, specialists, thinkers and doers,” he said. “That will allow us to maximize impact for our clients and improve healthcare in general.”
