Haymarket Media has acquired the National Association for Continuing Education (NACE), a continuing education company that provides live, virtual, and online education programs for doctors.

The acquisition adds NACE to Haymarket’s continuing education offerings, Haymarket Medical Education and global medical education website myCME. It also expands Haymarket’s offering to include live meetings for doctors, physician assistants, and nurses. NACE holds 40 regional continuing education conferences annually, alongside its digital courses and conferences.

“Live meetings are a segment that is continuing to grow and has a strong place in the market,” said Mary Manna Anderson, group president of medical education at Haymarket. “Doctors and healthcare professionals report that live meetings are an important venue for education because we’re human and we get a lot of energy from being in a room and learning with other humans.”

The acquisition of NACE also adds 53,000 learners to Haymarket’s audience of 2.2 million healthcare professionals. For NACE, the acquisition helps the company expand and “take the next step” in its business, Anderson said.

“As in-person CE activities remain an integral and required part of how clinicians learn, the acquisition of NACE will allow Haymarket to build on the strengths of this educational format in unprecedented ways,” Haymarket Media chief executive officer Lee Maniscalco said in a statement.

NACE, which is based in Plantation, Florida, will retain its name and operate as an autonomous unit within Haymarket, in accordance with the Accreditation Council for Continuing Medical Education (ACCME) accreditation criteria and the standards for commercial support. Haymarket has 40 staff in its medical education division.