WebMD and Twitter have partnered to showcase health content on the platform.
The partnership will put WebMD’s health content to the Twitter feed and Twitter Moments. The video and Moments content will help educate consumers about health topics and highlight patient stories on what it’s like to live with and manage chronic conditions and other health issues.
The content will be tied to health awareness events, like Migraine Awareness Week in September and Breast Cancer Awareness Month in October. WebMD will provide social-friendly explainers, myth-busters, medical animations, video content and patient stories to be featured on Twitter.
“Twitter delivers timeliness like no other social platform” said Paul Bar, group VP of product marketing and product at WebMD, in a statement. “With Twitter, WebMD can amplify our meaningful, medically-reviewed health content even further to inform and inspire.”
The video content will also become part of Twitter Amplify, Twitter’s library of premium live and on-demand video content.
The collaboration is Twitter’s first health content partnership.
“We are thrilled to be working with the industry leader in endemic health content,” said Lisa Bookwalter, Twitter’s director of health client solutions, in a statement. “Conversations about health are exploding on Twitter. We’re bringing together the dynamic environment of a social feed with best in class condition specific content. This partnership brings forward a first to market opportunity for marketers to be a part of the health conversation through brand safe video content.”