The Medical Advertising Hall of Fame announced on Monday that it has revised its mission statement to more completely address industry issues around diversity, equity and inclusion. 

The statement was updated to include the following phrase: “To enhance awareness and support the value of diversity, equity and inclusion throughout our industry – and in the work we create for our clients – through purposeful actions regarding diversity, equity and inclusion in our staff and our workplace.” Twenty MAHF members, including marketing agencies and health publishers, approved the new verbiage.

“It’s been a singular focus of the Medical Advertising Hall of Fame to renew its commitment to bring value to our industry and membership. In order to do that, we must remain relevant in today’s current environment,” said outgoing hall chair and Calcium CEO Steven Michaelson in a statement.

Incoming hall co-chairs, DDB Health president Jennie Fischette and TBWA\WorldHealth CEO Robin Shapiro, added, “Updating our mission to recognize the issues associated with diversity, equity and inclusion in our industry and the work we do for our clients was the initial driver. But COVID helped reveal to so many more that inequity in healthcare is a crisis that just cannot be ignored any longer.  Any way we can help create positive change is key to all our futures.”
MAHF hopes to formally induct its 2021 honorees at a ceremony later this year.