MiraLAX and Fight Colorectal Cancer (Fight CRC) announced a partnership Wednesday morning to provide a smart bathroom on the National Mall in Washington, D.C.

The two organizations are providing Throne, a self-monitoring, semi-permanent bathroom, through March 23 at a location near Fight CRC’s United in Blue flag installation on the Mall. The flag installation was established on Sunday ahead of a rally on Monday and will remain up until March 24. 

As part of the effort, which takes place during Colorectal Cancer Awareness Month, people who use the Advocacy Throne are encouraged to use the hashtags #StrongArmSelfie and #ThroneSelfie on social media.

As the third most common cancer in the U.S., colorectal cancer is a pressing public healthcare concern. Fight CRC is yet another healthcare organization taking creative approaches to educate the general public on the disease and taking preventative steps like scheduling a colonoscopy. 

Fight CRC President Anjee Davis, MPPA added that the nonprofit is proud to offer the public access to clean bathrooms through the Throne effort.  

“Being able to provide a bathroom for colorectal cancer survivors and advocates on-site for the United in Blue installation and rally was a great way to enhance quality of life issues for colorectal cancer survivors. Throne bathrooms provide a clean, touch-free, comfortable, and private experience,” Davis said in a statement. “Wrapped all the way around, the Throne will remind anyone walking by they need to be screened for colorectal cancer or learn about signs and symptoms.”

David Ball, VP of digestive health at Bayer Consumer Health, said that MiraLAX commends Fight CRC’s educational efforts by installing Throne on the Mall. 

“MiraLAX is proud to partner with Fight CRC to help spotlight that by 2030 colorectal cancer is projected to be the leading cause of cancer deaths for those under 50 and to provide accessibility to a clean and comfortable bathroom to both colorectal cancer survivors and the general public on the Mall in support of Colorectal Cancer awareness month,” Ball said in a statement. 

Colorectal Cancer Awareness Month typically brings out some of the cheekier, more front-facing health awareness campaigns and this year is no exception.

Earlier this month, Hackensack Meridian Health and its agency of record, Doner, launched the No More Buts campaign to encourage patients over the age of 45 to schedule a colonoscopy. 

Notably, the campaign features customized toilet paper with a QR code to schedule an appointment at Hackensack facilities. The toilet paper was created by Doner and installed in bathrooms at prominent locations across New Jersey, including the American Dream Mall, the Count Basie Center for the Arts and Theater as well as Red Bull Arena.