Revealed here for the first time are the finalists for the MM&M Awards 2005, as judged by our independent panel of industry executives.
The overall Winners and Honorable Mentions for each category will be announced at a spectacular awards presentation dinner at Tavern on the Green in New York, November 9th.
For information and tickets, please contact Jennifer Burke at (646) 638-6021 or email [email protected]. Comprehensive coverage of the finalists and the judging process, along with a look ahead to the presentation ceremony, will appear in the September issue of MM&M.
Sponsors to date:
Anderson DDB
Donahoe Purohit Miller
Integrated Communications
Millward Brown
Regan Campbell Ward
Wishbone/ITP
Best Media Buying or Planning
- CMI-Communications Media, Inc. and Alcon Laboratories for Patanol — Patanol 2005 NCO Media Plan
- Starcom USA and Aventis for Lantus — Lantus: Educate, Inspire & Motivate Advertorial Series
Healthcare Consumer Publication of the Year
- converse
- Every Woman: The Essential Guide for Healthy Living
- Health
- Caring Today Magazine
- Fitness
Healthcare Business Publication of the Year
- Endocrine Today
- Irritable Bowel Syndrome Benchmarks
- Diversion Magazine
- Community Oncology
- National Lipid Education Council
Healthcare Website of the Year
- Rx Colleagues
- Challenges in Pediatric Epilespy: Case-Based Discussions CME Web Activity
- www.diseasebenchmarks.com
- NDEI.org
- www.familydoctor.org
- Psychology Today’s Online
Therapy Directory
Best Use of Direct Marketing to Consumers
- Healthcare Communications Group — The Big M
- Healthcare Communications Group — Fight For It
- Saatchi & Saatchi Consumer Healthcare and AstraZeneca for Seroquel — Seroquel Adherence Program (OutREACH)
- The Hamilton Communications Group and Baxter BioScience for Advate — Camp SuperFly Launch
- Invacare Corporation — Invacare Homefill GRO2 Program
Best Use of Direct Marketing to Healthcare Professionals
- Forma Design, Raleigh NC and LipoScience for MMR LipoProfile — LipoProfile Direct Sales Aid Campaign
- Harte-Hanks and King Pharmaceuticals for Intal — Intal “Clear the Way”
- Jeffrey Simbrow and Associates and Altana Pharma Inc./Solvay Pharma Inc. for Pantoloc –Triathelete of GERD Therapy
- MTI and Alcon Labs for Ciprodex — Ciprodex eXtendrX Sales Optimization Program
- The Hamilton Communications Group and Baxter BioScience for Advate — Camp SuperFly Launch
Best Use of PR
- APCO Worldwide and Pfizer for The Pfizer Share Card: Commitment to Access — APCO Worldwide Helps Promote the Pfizer Share Card
- Chandler Chicco Agency and Allergan, Inc. for Prevage antioxidant cream — Prevage antioxidant cream
- Corbett Accel Healthcare Group with HealthInfo Direct — A Union of Equals
- Nursing Spectrum and Johnson & Johnson for The Campaign for Nursing’s Future — They Dare to Care
- Padilla Speer Beardsley and Acorn Cardiovascular — Support Hose for the Heart: The CorCap Cardiac Support Device
- Stinson Brand Innovation and Arthritis Foundation for Joints In Motion — Evangelist Effect
Best Use of Digital Marketing to Consumers
- Cadient Group and Ortho-McNeil Pharmaceutical, Inc. for Elmiron — Elmiron DTC Campaign: All Aboutic.com
- Cramer and Serono, Inc. for Fertility LifeLines — Redesign of Fertility LifeLines Website
- echo Torre Lazur and Cancer Institute of New Jer