Revealed here for the first time are the finalists for the MM&M Awards 2005, as judged by our independent panel of industry executives.
The overall Winners and Honorable Mentions for each category will be announced at a spectacular awards presentation dinner at Tavern on the Green in New York, November 9th.

For information and tickets, please contact Jennifer Burke at (646) 638-6021 or email Comprehensive coverage of the finalists and the judging process, along with a look ahead to the presentation ceremony, will appear in the September issue of MM&M.

Sponsors to date:
Anderson DDB
Donahoe Purohit Miller
Integrated Communications
Millward Brown
Regan Campbell Ward

Best Media Buying or Planning

  • CMI-Communications Media, Inc. and Alcon Laboratories for Patanol — Patanol 2005 NCO Media Plan
  • Starcom USA and Aventis for Lantus — Lantus: Educate, Inspire & Motivate Advertorial Series

Healthcare Consumer Publication of the Year

  • converse
  • Every Woman: The Essential Guide for Healthy Living
  • Health
  • Caring Today Magazine
  • Fitness

Healthcare Business Publication of the Year

  • Endocrine Today
  • Irritable Bowel Syndrome Benchmarks
  • Diversion Magazine
  • Community Oncology
  • National Lipid Education Council

Healthcare Website of the Year

Best Use of Direct Marketing to Consumers

  • Healthcare Communications Group — The Big M
  • Healthcare Communications Group — Fight For It
  • Saatchi & Saatchi Consumer Healthcare and AstraZeneca for Seroquel — Seroquel Adherence Program (OutREACH)
  • The Hamilton Communications Group and Baxter BioScience for Advate — Camp SuperFly Launch
  • Invacare Corporation — Invacare Homefill GRO2 Program

Best Use of Direct Marketing to Healthcare Professionals

  • Forma Design, Raleigh NC and LipoScience for MMR LipoProfile — LipoProfile Direct Sales Aid Campaign
  • Harte-Hanks and King Pharmaceuticals for Intal — Intal “Clear the Way”
  • Jeffrey Simbrow and Associates and Altana Pharma Inc./Solvay Pharma Inc. for Pantoloc –Triathelete of GERD Therapy
  • MTI and Alcon Labs for Ciprodex — Ciprodex eXtendrX Sales Optimization Program
  • The Hamilton Communications Group and Baxter BioScience for Advate — Camp SuperFly Launch

Best Use of PR

  • APCO Worldwide and Pfizer for The Pfizer Share Card: Commitment to Access — APCO Worldwide Helps Promote the Pfizer Share Card
  • Chandler Chicco Agency and Allergan, Inc. for Prevage antioxidant cream — Prevage antioxidant cream
  • Corbett Accel Healthcare Group with HealthInfo Direct — A Union of Equals
  • Nursing Spectrum and Johnson & Johnson for The Campaign for Nursing’s Future — They Dare to Care
  • Padilla Speer Beardsley and Acorn Cardiovascular — Support Hose for the Heart: The CorCap Cardiac Support Device
  • Stinson Brand Innovation and Arthritis Foundation for Joints In Motion — Evangelist Effect

Best Use of Digital Marketing to Consumers

  • Cadient Group and Ortho-McNeil Pharmaceutical, Inc. for Elmiron — Elmiron DTC Campaign: All
  • Cramer and Serono, Inc. for Fertility LifeLines — Redesign of Fertility LifeLines Website
  • echo Torre Lazur and Cancer Institute of New Jer