MM&M Content Lab

Interview | Tracy Doyle, Phoenix Group
Interview | Tracy Doyle, Phoenix Group
MM&M Content Lab
April 4, 2018
3:50 pm

Tracy Doyle, CEO of Phoenix Group, describes how the speakers bureau is evolving in a digital economy, including opportunities related to advancing content using virtual reality and augmented reality, and the potential for using OTT and artificial intelligence to drive peer-to-peer engagement. This video is presented by Phoenix Group and produced by the MM&M Content Lab.

Interview | Christie Anbar, Syneos Health
Interview | Christie Anbar, Syneos Health
MM&M Content Lab
March 26, 2018
2:26 pm

Christie Anbar, managing director of Chamberlain, Syneos Health, discusses key trends in pharma marketing spend, including predictive analytics, patient centricity, co-creating content with advocates, and integrated marketing. This video is presented by Syneos Health and produced by the MM&M Content Lab.

Interview | Bob Gabruk, 81qd
Interview | Bob Gabruk, 81qd
MM&M Content Lab
February 5, 2018
4:43 pm

Bob Gabruk, managing director of 81qd, sits down with Larry Dobrow, MM&M senior editor.

Interview | Justin Chase, Intouch Solutions
Interview | Justin Chase, Intouch Solutions
MM&M Content Lab
January 29, 2018
2:54 pm

How can artificial intelligence improve the patient’s experience with an HCP? Justin Chase, EVP, head of digital innovation, media, social for Intouch Solutions, looks at the future of AI within healthcare. This video is presented by Intouch Solutions, and produced by the MM&M Content Lab.

Interview | John Ciccio, Skipta
Interview | John Ciccio, Skipta
MM&M Content Lab
October 2, 2017
1:58 pm

John Ciccio, president of Skipta, addresses the benefits of a gated social network of specialized online medical communities for verified healthcare professionals. This video is presented by Skipta and produced by the MM&M Content Lab.

Interview | Nathan Stewart, Intouch Solutions
Interview | Nathan Stewart, Intouch Solutions
MM&M Content Lab
August 14, 2017
3:50 pm

Nathan Stewart, director, content strategy and inbound marketing at Intouch Solutions, discusses the strategy behind “benevolent marketing” — being present where the customer is to have meaningful interactions on their terms. This video is presented by Intouch Solutions and produced by the MM&M Content Lab.

Interview | Jeff Rothstein, CultHealth
Interview | Jeff Rothstein, CultHealth
MM&M Content Lab
July 6, 2017
9:16 pm

Jeff Rothstein, managing partner at CultHealth, reveals how language – both spoken and visual – creates loyal “cult” communities. This video is presented by CultHealth and produced by the MM&M Content Lab.

Interview | Aaron Uydess, Intouch Solutions
Interview | Aaron Uydess, Intouch Solutions
MM&M Content Lab
June 21, 2017
7:43 pm

Aaron Uydess, executive vice president of customer experience at Intouch Solutions, shares the importance of simplicity in execution without sacrificing sophistication. This video is presented by Intouch Solutions and produced by the MM&M Content Lab.

Interview | Peter Weissberg, Intouch Solutions
Interview | Peter Weissberg, Intouch Solutions
MM&M Content Lab
April 17, 2017
8:25 pm

Peter Weissberg, VP of market access at Intouch Solutions, shares specific ways to drive HCP and patient engagement via coverage and reimbursement insight. This video is presented by Intouch Solutions, in partnership with MM&M. It was produced by the MM&M Content Lab.

Using co-pay programs to acquire and engage patients
Using co-pay programs to acquire and engage patients
MM&M Content Lab
Michael Schreiber, PhD
April 17, 2017
5:40 pm

Along with lower costs, effective co-pay offset programs boost patient adherence and better connect with doctors and pharmacies.

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