MM&M Content Lab

MM&M Content Lab

Interview | Tracy Doyle, Phoenix Group

Tracy Doyle, CEO of Phoenix Group, describes how the speakers bureau is evolving in a digital economy, including opportunities related to advancing content using virtual reality and augmented reality, and the potential for using OTT and artificial intelligence to drive peer-to-peer engagement. This video is presented by Phoenix Group and produced by the MM&M Content Lab.

Interview | Christie Anbar, Syneos Health

Christie Anbar, managing director of Chamberlain, Syneos Health, discusses key trends in pharma marketing spend, including predictive analytics, patient centricity, co-creating content with advocates, and integrated marketing. This video is presented by Syneos Health and produced by the MM&M Content Lab.

Interview | Justin Chase, Intouch Solutions

How can artificial intelligence improve the patient’s experience with an HCP? Justin Chase, EVP, head of digital innovation, media, social for Intouch Solutions, looks at the future of AI within healthcare. This video is presented by Intouch Solutions, and produced by the MM&M Content Lab.

Interview | John Ciccio, Skipta

John Ciccio, president of Skipta, addresses the benefits of a gated social network of specialized online medical communities for verified healthcare professionals. This video is presented by Skipta and produced by the MM&M Content Lab.

Interview | Nathan Stewart, Intouch Solutions

Nathan Stewart, director, content strategy and inbound marketing at Intouch Solutions, discusses the strategy behind “benevolent marketing” — being present where the customer is to have meaningful interactions on their terms. This video is presented by Intouch Solutions and produced by the MM&M Content Lab.