MM&M has launched the questionnaire for its annual Agency 100 issue. The questionnaire, which collects the information used by MM&M to select its Top 100, can be found here.

On the heels of adding health-focused consultancies to the mix in 2019, MM&M has instituted two other wholesale changes for 2020. The issue will publish in June rather than July, and its back-of-the-book agency directory will largely be migrated to the digital realm.

As in years past, the agency questionnaire will ask companies to share information about their 2019 results, financial and otherwise. Only companies whose North American revenue places them among the Top 100 firms will be considered for an individual, staff-written profile.

“The agency 100 issue is the perfect opportunity for agencies to show how they differ from their competitors,” said Steve Madden, MM&M editor-in-chief and general manager. “We encourage agencies to be as specific as possible about what sets them apart and drives their clients’ success.”

To be considered for inclusion as one of MM&M’s Agency 100, you must complete and return the questionnaire by Tuesday, March 3, 2020. MM&M can accept completed questionnaires after that date (and up until Tuesday, March 17), but companies filing after March 3 may not be considered for a Top 100 profile.

Agencies selected for a profile will be contacted by an MM&M reporter by the middle of March. For questions or further information, please contact Larry Dobrow at

Click here for a PDF version of the Agency 100 questionnaire. All final answers must be filled out in Survey Gizmo.