MM+M has revamped its digital publishing schedule, growing both the volume of content it publishes on a daily basis and the frequency with which it appears across the brand’s digital channels.

While MM+M will continue to circulate its daily “Five Things for Health Marketers to Know” update at 5 a.m. ET every morning, the brand will build more fluidity into its daily publishing schedule. That means a steadier flow of content about – and for – an industry that rarely stops to catch its breath.

“MM+M reports, writes, edits, designs, produces and podcasts at the speed of digital. Our publishing schedule will now fully reflect that,” said Larry Dobrow, MM+M’s editor-in-chief.

By way of example, late one Tuesday afternoon earlier this month, MM+M learned that a top-performing agency had accepted a private equity investment. With individuals at both the agency and investment company unavailable to comment, MM+M wrote and published a story sharing the broad parameters of the deal.

The next morning, after speaking with people from both organizations, MM+M updated its story to include a wealth of supporting detail.

“We take very seriously the responsibility of conveying industry news quickly and accurately, and this revamped schedule will allow us to better serve our audiences,” Dobrow added. “Refresh your MM+M browser early and often. You won’t regret it.”