The most-read media stories on MM&M included media acquisitions and launches, Q&As with health media and point-of-care leaders and research about healthcare advertising.

matt mcnally

1. The near death and new life of Outcome Health

When allegations of widespread fraud rocked Outcome and its clients in 2017, the industry started writing the company’s obituary. But new, more rigorous auditing procedures and a devotion to repairing strained relationships have combined to make Outcome the year’s most fascinating redemption story.


2. Condé Nast doubles down on health content, launches video network

The media company is launching a “modern day health network” featuring video content across its brands, including SelfEpicuriousAllureGlamour and GQ. Learn more about this launch here.


health websites, health,

3. Healthline beats WebMD in monthly visitors for first time

Healthline racked up more than 81.3 million visitors in June, compared with WebMD’s 75.9 million. Check out more data from the Comscore report here.


facebook preventative health tool

4. Facebook, medical associations launch preventive health tool

The social giant said it’s teaming up with four national medical groups to launch a preventive health tool offering tailored advice, the ability to set check-up reminders and other actionable information. Learn more about this tool here.


Britta Cleveland, Meredith

5. Meredith extends a guarantee of print-digital ad lift to pharma

The guarantee promises print, digital and cross-platform advertisers an increase in Rx lift and a positive return on their marketing investments. Learn more here.


patient point interactive exam room

6. Point of care marketing: A doctor’s perspective

We reached out to Dr. S. Steve Samudrala, medical director at America’s Family Doctors, for his opinion on point-of-care marketing given his practice’s progressive approach to technology. It has been paperless since its inception in 2002. Find out more about his practice here.


webmd

7. WebMD acquires Frontline Medical Communications

The acquisition will combine Frontline’s services with WebMD’s physician-focused website, Medscape, WebMD said in a statement. Learn more here.


8. Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts

Published every August in collaboration with Publicis Health Media, the report is both a gargantuan data download and a crafted piece of analysis. Check out some of the results here.


michael hennessy jr mjh

9. MJH buys media assets from UBM Life Sciences Group

MJH Associates has acquired media assets from the UBM Life Sciences Group, making the firm the largest privately held medical media company in the U.S. Learn more about this purchase here.


Jennifer Mormile, Conde Nast

10. Condé Nast industries lead draws on health heritage

Jennifer Mormile, chief industries officer and SVP of the lifestyle division at Condé Nast, details her career path and how she ended up leading the launch of Condé Nast Health. Read more here.