The most-read media stories on MM+M included media acquisitions, Q&As with health media and point-of-care leaders and coverage of virtual health media events.
1. Remedy Health acquires Vertical Health, adding sites that serve health pros
Privately owned Remedy Health Media, whose health portal sites mostly help patients prepare for a doctor’s visit, is adding condition-specific brands to its network in a bid to extend its reach to specialist physicians. Read more here.
2. Inside Montel Williams’ journey from long-undiagnosed patient to MS activist
Given his level of education, the resources at his disposal and his media celebrity, one would place Montel Williams near the bottom of any list of individuals likely to endure a missed diagnosis for two full decades. Learn more about his journey here.
3. Health Media 2020: Predictions, trends and organizations to watch for the year ahead
Here are some predictions from health media A-listers.
4. Social networks tackle COVID-19 challenges, misinformation
Social media networks are becoming the front lines for information about the coronavirus pandemic. Learn more here.
5. Sales vet Marla Newman leads digital-first push at Meredith
Marla Newman, newly promoted to EVP, digital sales at Meredith, has lived one of the widest-ranging professional lives of any A-list media exec. Find out more about her career here.
6. 4 Takeaways from Condé Nast Health’s HCP marketing virtual event
Read through MM+M’s takeaways from this virtual event.
7. How Doximity thrived amid COVID-19
Just as the world has gone all-Covid-all-the-time, so too has Doximity – and with good and obvious reason. Read more here.
8. WebMD pivots towards a platform experience
WebMD’s launch earlier this month of WebMD Care feels like a pivot, one that the company says will further its evolution from a health-information website into a health-information platform. Go deeper here.
9. Point of care and the pandemic
The inside story of how one of healthcare marketing’s most important channels navigated COVID-19 – and may have emerged stronger and smarter. Learn more here.
10. 5 takeaways from Hearst Magazines’ virtual Health & Wellness Summit
At the event, Hearst Magazines and research partner Open Mind Strategy presented updated results, slightly redubbed as “From Me to We: Rethinking Health Perceptions in the Age of Covid-19.” Read about the event here.
