The most-read media stories on MM+M included media acquisitions, Q&As with health media and point-of-care leaders and coverage of virtual health media events.
Privately owned Remedy Health Media, whose health portal sites mostly help patients prepare for a doctor’s visit, is adding condition-specific brands to its network in a bid to extend its reach to specialist physicians. Read more here.
Given his level of education, the resources at his disposal and his media celebrity, one would place Montel Williams near the bottom of any list of individuals likely to endure a missed diagnosis for two full decades. Learn more about his journey here.
Here are some predictions from health media A-listers.
Social media networks are becoming the front lines for information about the coronavirus pandemic. Learn more here.
Marla Newman, newly promoted to EVP, digital sales at Meredith, has lived one of the widest-ranging professional lives of any A-list media exec. Find out more about her career here.
Read through MM+M’s takeaways from this virtual event.
Just as the world has gone all-Covid-all-the-time, so too has Doximity – and with good and obvious reason. Read more here.
WebMD’s launch earlier this month of WebMD Care feels like a pivot, one that the company says will further its evolution from a health-information website into a health-information platform. Go deeper here.
The inside story of how one of healthcare marketing’s most important channels navigated COVID-19 – and may have emerged stronger and smarter. Learn more here.
At the event, Hearst Magazines and research partner Open Mind Strategy presented updated results, slightly redubbed as “From Me to We: Rethinking Health Perceptions in the Age of Covid-19.” Read about the event here.