For the third year in a row, Klick Health’s holiday video has claimed first place in MM+M’s Holiday Contest. This year’s animated entry, “When Nobody’s Watching,” celebrates the virtues of kindness, as exemplified by the clip’s weary but community-minded COVID-era physician.

As part of its holiday philanthropy, Klick announced plans to donate $1 to Sesame Workshop for each of the first 10,000 YouTube views of “When Nobody’s Watching.” As of Thursday afternoon, the clip had been viewed on the site more than 1.7 million times since its December 8 debut.

“We are proud that ‘When Nobody’s Watching’ is resonating with so many people who want to pay tribute to healthcare heroes and help support Sesame Workshop,” said Klick chief creative officer Rich Levy in an emailed statement. “We’ve been hearing amazing stories about the reach our video is having, like an elementary school teacher who shared it in her classroom to teach children about the power of kindness, and are grateful to everyone who has viewed, liked and shared it.”

Truth Serum Ntwk’s “Happy Home For the Holidays” placed second in the Holiday Contest, while Heartbeat’s “Joyscrolling” finished third. You can view the winning entries below.

Klick Holiday Video 2020 – When Nobody’s Watching
Happy Home for the Holidays from the Truth Serum NTWK
Heartbeat’s “Joyscrolling”