Omnicom Group’s EVP Peter Sherman, a key architect of the network’s integrated service model, is departing at the end of the year to pursue a career as an educator.

Sherman is responsible for Omnicom’s global client strategy and works across its portfolio of agencies to define new business best practices and integrated client models. His work has played a key role in helping Omnicom gain and retain its largest clients. In his nearly nine-year tenure as EVP he has tripled Omnicom’s global client leaders group from 10 to 30 leaders.

Omnicom will announce a new leadership structure to take over his role “in the coming weeks.” Sherman “played an instrumental role in identifying the new team that will succeed him,” Omnicom chairman and CEO John Wren said in a statement.

Sherman is joining the UNC Hussman School of Journalism and Media to lead a new certificate program in health communication and marketing, launching in the Spring semester. He departs Omnicom on December 31.

The long-time Omnicom executive formerly led BBDO in New York, San Francisco and Europe over nearly 17 years. As managing director of BBDO Europe, based in Milan, he helped unify 35 offices across 18 countries and won multiple pan-European pitches.

Sherman had a brief stint at WPP’s J. Walter Thompson (now Wunderman Thompson) as CEO of New York and then North America in 2013, before moving back to Omnicom in 2014 to become EVP.

His move into education full-time follows several years of teaching commitments. He has  been an instructor for the University of Texas Moody College of Communication’s New York program, a board member for Virginia Commonwealth University’s Brand Center and a foundation board member for the University of Wyoming, his alma mater.

Sherman said in a statement he was “proud of my contribution” to Omnicom and was “very much looking forward to sharing my experience with the next generation as an educator.”

Wren said Sherman’s “unwavering dedication to the company has been felt well after his decision to transition to academia.” 

“We thank him for his countless contributions over the years and wish him all the best as he pursues his passion for higher education,” Wren added.

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