Omnicom Group’s healthcare business outpaced its other segments in Q4 2018, with 7.6% organic revenue growth to $280.9 million.
Accounting for 6.9% of Omnicom’s Q4 business, healthcare grew at a better rate than advertising (up 4.4% to $2.3 billion), CRM consumer experience (up 4.2% to $688.1 million), CRM execution and support (down 3.7% to $427.7 million), and PR (up 1.5% $370.1 million).
“Regarding our service disciplines, our healthcare agency group had excellent growth this quarter, as did our CRM consumer experience agencies, as well as our advertising discipline, primarily driven by the strength of our media business,” Omnicom CEO John Wren said on the company’s earnings call.
Omnicom’s worldwide revenue grew by 3.2% organically to $4.1 billion in Q4. Net income was up nearly 57% to $399.2 million in Q4.
For all of 2018, Omnicom’s healthcare business grew by 4.5% to $1.05 billion, accounting for 6.9% of the company’s overall earnings. The holding company as a whole posted 2.6% organic revenue growth last year to $15.3 billion.
Pharma and health also slightly increased its share of Omnicom’s billings last year, accounting for 13% of all business, up from 12% in 2017. The percentage of pharma and health work was the same as food and beverage and more than automotive (10%), consumer products (9%), and financial services (8%).
Omnicom houses 16 health agencies under Omnicom Health Group, including TBWA\WorldHealth, DDB Health, and CDM.