News | Medical Marketing & Media | MM&M


Flonase ads a top persuader, new marketing study says

GlaxoSmithKline’s Flonase was the most successful brand in persuading non-users to consider asking their doctor about the brand (79 percent), according to the results of a new study from the pharma marketing firm Patient Marketing Group (PMG).

Peer Group and Health Talk join in med-ed merger

Medical education companies The Peer Group and HealthTalk have merged to form a biopharmaceutical marketing network called, Informed Medical Communications (IMC). Terms of the deal were not disclosed.

Setbacks for multiple sclerosis drugs

Biogen Idec yesterday added a warning to the labeling of its top-selling MS drug Avonex stating use of the drug can lead to severe liver problems including failure of the organ.