Five things for pharma marketers to know: Thursday, August 15, 2019
Novartis ousts scientists involved in data manipulation; Lawmakers accuse drugmakers of stonewalling price investigation; Tilray reports wider-than-expected loss.
News
Netflix alum Steve Swasey to lead communications at Healthline Media
The health publisher recently passed WebMD in monthly unique visitors for the first time.
Our neighbor to the north wants nothing to do with U.S. drug prices
As U.S. leaders work to bring down soaring drug costs, Canada is distancing itself.
Five things for pharma marketers to know: Wednesday, August 14, 2019
Microsoft poaches Samsung chief medical officer; Employee healthcare costs set to increase 5% next year; FDA warns that drinking bleach is not an autism cure.
Introducing Alison Kanski’s weekly column, Policy Deciphered
Policy Deciphered is a new weekly blog covering the goings-on in Washington.
Victory at search: Create brand content in the language of the audience
Is your brand content voice search optimized? Is it speaking the language of Siri and Alexa? How are surfing and opportunity analogous? This and more from Hans Kaspersetz, president and co-founder of Arteric. With Larry Dobrow, MM&M senior editor.
Introducing Chops: Steve Madden’s weekly column about creative, and the people behind it
There’s always a backstory.
Five things for pharma marketers to know: Tuesday, August 13, 2019
Judge upholds Enbrel patents; Healthcare spending blamed for federal deficit; GSK U.S. pharmaceuticals president to step down.
Outcome Health teams up with Verywell on content ‘wrapped in empathy’
Verywell will provide content for Outcome Health’s point-of-care devices.
WPP sees ‘slightly subdued’ new business outlook for big pitches
WPP is defending its media account with Novartis this year.
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