What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges
The Texas Department of State Health Services shared how it turned the campaign into a success.
News
Five things for pharma marketers to know: Wednesday, September 23, 2020
FDA to issue guidance outlining tougher standards for a COVID-19 vaccine; Biden campaign balances criticizing Trump’s vaccine efforts with encouraging trust in vaccines; U.S. surpasses 200,000 deaths from coronavirus.
FDA cracks down on e-cigarette makers that didn’t submit marketing applications
The agency sent warning letters to vape companies selling e-cigarettes without premarket authorization.
Five things for pharma marketers to know: Tuesday, September 22, 2020
CDC reverses stance on airborne transmission of COVID-19; Group of Black doctors to independently vet COVID-19 decisions; Join the virtual MM+M Hall of Femme today.
Relief for stressed voters: Excedrin creates Election Headache Kit
These are going to be popular over the next few months.
Campaign: Blood Equality effort expands to include COVID-19 antibody donation
The Blood Equality campaign, created by GMHC and FCB Health New York, advocates to reverse the ban on gay and bisexual men donating blood.
Twitter launches an OOH campaign to combat mask-fatigue
Major market crossroads, including Times Square in NYC and Millennium Park in Chicago, will be plastered with billboards of Tweets that make light of mask life.
‘America has no one left to trust:’ Former HHS comms staffers on COVID-19 report meddling
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
Five things for pharma marketers to know: Monday, September 21, 2020
CDC rescinds COVID-19 testing guidance; State treasurers ask Gilead to lower remdesivir price; Expert breaks down early pandemic messaging mishaps.
Johnson & Johnson urges patients not to delay healthcare due to COVID-19
The campaign, My Health Can’t Wait, is being spearheaded by J&J’s medical devices unit.
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