News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

‘A healing moment’: Healthcare marketing dispatches from Cannes 2022
‘A healing moment’: Healthcare marketing dispatches from Cannes 2022
Jack O'Brien
June 23, 2022
4:04 pm

Marketing leaders say campaigns honored at the French festival signified that brands are focusing on purpose-driven advertising.

Ancora Heart hires commercial ace Miles
Ancora Heart hires commercial ace Miles
Marc Iskowitz
June 23, 2022
2:29 pm

In his new role, Miles is tasked with overseeing strategy for the device firm’s AccuCinch Ventricular Restoration System.

Signify Health names Farazi as CPO
Signify Health names Farazi as CPO
Marc Iskowitz
June 23, 2022
2:23 pm

Farazi will helm product strategy and design for Signify’s suite of payer and provider solutions.

More than 80% of healthcare executives believe the ‘metaverse continuum’ will make positive change
More than 80% of healthcare executives believe the ‘metaverse continuum’ will make positive change
Lecia Bushak
June 23, 2022
2:10 pm

Most respondents said that leading companies will continue to push the metaverse’s boundaries.

Mentions of depression on the rise among young patients, study finds
Mentions of depression on the rise among young patients, study finds
Mackenzie Allen
June 23, 2022
1:15 pm

Obstacles like cost and limited access to behavioral health services continue to impede patients seeking treatment.

‘We would have expected more’: Clinical robustness of many digital health startups found lacking
‘We would have expected more’: Clinical robustness of many digital health startups found lacking
Marc Iskowitz
June 23, 2022
11:48 am

An analysis underscores the need for a broader base of robust evidence in digital health, researchers say.

FDA orders JUUL e-cigarettes off the market
FDA orders JUUL e-cigarettes off the market
Jack O'Brien
June 23, 2022
11:31 am

The move marks the most significant effort by the federal government to crack down on youth vaping.

Five things for pharma marketers to know: Thursday, June 23, 2022
Five things for pharma marketers to know: Thursday, June 23, 2022
Mackenzie Allen
June 23, 2022
5:00 am

FDA plans to ban e-cigarettes; New Moderna vaccine shows strong response to Omicron subvariants; National incident declared in U.K. after polio virus detected in London sewage samples.

Bipartisan VALID Act aims to modernize clinical testing regulations, but lab groups push back
Bipartisan VALID Act aims to modernize clinical testing regulations, but lab groups push back
Lecia Bushak
June 22, 2022
2:49 pm

The VALID Act would create a new category of medical products under the FDA’s oversight and a process for the agency to regulate these tests.

Merck announces new head of marketing for Human Health
Merck announces new head of marketing for Human Health
Mackenzie Allen
June 22, 2022
12:12 pm

Chirfi Guindo will start on July 1 and report to Merck CEO Robert M. Davis.

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