Juvederm Lips courts Millennials in latest campaign
Juvederm taps into online trends of self-care and self-expression to win over Millennial women.
News
Five things for pharma marketers to know: Friday, February 14, 2020
Massachusetts claims Juul bought ads on children and teen websites; Spike in coronavirus cases reflects redefined testing; Some U.S. virus test kits are not working.
The Escalator: American Psychiatric Association names Vivian Pender president-elect
Plus people moves at GuideWell and Americares.
6 campaigns that use hearts to touch ours
Tara Powers is VP, creative director at Elevate Healthcare.
Analysts reality-check Dupixent’s ‘megabrand’ ambition
Analysts say the drug’s road to megabrand status may depend on uptake in some rather obscure disease areas.
Five things for pharma marketers to know: Thursday, February 13, 2020
New cases of coronavirus slow in China; CVS Health reports higher than expected Q4 earnings; Bayer launches heart health education campaign.
Love Wellness says women don’t have to deal anymore
The debut brand campaign is aimed at women who have been told to just deal with chronic pain.
Bayer hides patients in paintings to highlight the hidden risk of heart attack
Bayer is educating patients about heart attack risk through art and augmented reality in its heart health education campaign.
Five things for pharma marketers to know Wednesday, February 12, 2020
Pennsylvania sues Juul for marketing to teens; Coronavirus gets an official name; Moderna prepares first trials to test coronavirus vaccine.
Trump proposes changes to tobacco oversight
The Trump administration’s budget includes a proposal to remove tobacco product oversight from the FDA.
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