Survey: Healthcare marketers cut spend, shift marketing priorities due to COVID-19
Crisis communications initiatives surged and marketing teams cut back on media spend, paid advertising and contractors, according to a survey from Binary Fountain.
News
Coronavirus Briefing: Rebels, resilience and regulated testing
Today’s Coronavirus Briefing is 1,017 words and will take you five minutes to read.
Omnicom Group CEO unveils ‘3-phase’ plan for office return
“No person will be required to return to the office if they are not comfortable doing so.”
How Havas Health & You’s rapid evolution is powering needed convergence of creative, media and healthcare in adland
CEO Donna Murphy on the future agency model, what wins in a post-pandemic world, and welcoming creative powerhouse Icaro Doria as new global CCO.
Five things for pharma marketers to know: Wednesday, May 20, 2020
J&J to end baby powder sales in U.S.; Trump threatens to permanently end WHO funding; Register for the MM&M Transform Pre-Conference webcast on Thursday.
FDA partners with Aetion to gather real-world data on the coronavirus
The FDA continues its investment in real-world data with this partnership.
Coronavirus Briefing: Umbilical cord treatments, counter-narratives and tailgating
Today’s Coronavirus Briefing is 1,330 words and will take you seven minutes to read.
Publicis Groupe wins GSK Consumer Health brands, like Advil and Sensodyne, in Brazil
The holding company is launching PlatformGSK to lead the work in the country.
Mark Read outlines plans for return to office for WPP
Return will be voluntary and flexible.
Five things for pharma marketers to know: Tuesday, May 19, 2020
Moderna’s COVID-19 vaccine produced antibodies in small trial; CDC warned of measles outbreaks due to fall in vaccinations; New York City may begin reopening in June.
Want to read more?
Please login or register first to view this content.
