Colette Balaam was named managing partner in the U.S. and lead for Axon’s New York office, the integrated marketing agency said Tuesday.

Among her agency experience, between 2015 and 2020 Balaam served as CEO of U.S. operations for London-based agency Hive Health and prior to that was a managing director of medical communications firm Virtuoso. Most recently, she headed up the commercial team for digital biomarker company Readout Health.

Axon said Balaam represents the first of several U.S. appointments it’s planning in coming months to support existing clients and potential new opportunities.