Bayer has tapped Denise Vitola as VP of brand integration, PR, social and influencer for consumer health. She was previously a consultant leading internal comms and brand PR for Bayer Consumer Health North America, a role in which she worked on campaigns for Midol, AleveX and Claritin. “Over the last two years, Denise has elevated and brought new relevance to Bayer Consumer Health North America’s largest brands that have been around for decades,” said Beth Roden, SVP and head of communications, Bayer U.S., and head of communications, consumer health North American, in a statement. “We are thrilled she is now officially a member of the Bayer communications team.”