MSL has named Bailey Pescatore as EVP, head of client development and innovation for the health practice, a newly created position.
Pescatore started at the agency on Tuesday. She is reporting to MD of health Stephanie DeViteri and assisting in overseeing the practice with a focus on mentoring, managing and growing the leadership team in addition to bringing talent to the agency.
“Healthcare at MSL has been growing pretty rapidly,” Pescatore said. “Dedicating a position to client development and innovation really demonstrates MSL’s commitment to ensuring that as we experience that rapid growth, that everything we do continues to be held to the standard of generating impact and influence.”
Pescatore’s priority is evaluating the growth of the practice and what clients need from the agency, planning resources for what they’ll need in the long term and setting new standards, offerings and ways of working.
“The impact and influence truly is very much infused into the work of the culture itself. I really believe in the type of environment that holds the team and the work accountable to the actual results,” she said. “That creates an environment that’s going to spark the type of sophisticated thinking that clients are really looking for and asking agencies to bring to the table.”
Pescatore comes to MSL from BCW after 10 years at the agency. She most recently served as EVP in BCW’s health practice, where she led communications and programming for pharma clients, until August.
BCW did not immediately respond to a request for comment on Pescatore’s departure.
Pescatore is one of a series of executives recently departing BCW. Rachi Govil exited the agency on September 1 after 18 years, most recently serving as North America healthcare practice lead.
Former vice chair of client strategy Teresa Henderson left the firm this month to join TrailRunner International. Gus Okwu also left his role as EVP and financial communications practice lead at BCW, joining TrailRunner International in January.
In June, Edelman alum Aaron Guiterman joined BCW as EVP and market leader for the agency’s Washington, DC, office.
MSL reported a revenue increase of 10% to $425 million globally and 11% increase to $72 million in the U.S. in 2022, according to PRWeek’s 2023 Agency Business Report.
This article originally appeared on PRWeek US.