CMI Media Group, a 2022 MM+M Agency 100 honoree, has announced the next phase of its global expansion, highlighted by opening a new regional hub in London and hiring Matt Durham as its global director.

The advertising agency plans to focus on bringing omnichannel orchestration and data-driven strategic planning to its global clients through the expansion.

Durham joins CMI Media Group after spending more than a decade in international pharma and healthcare media planning as well as strategy. He brings experience in nearly all major therapeutic categories, as well as top ten pharma companies. Previously, Durham was a senior media strategist at McCann Health, according to his LinkedIn profile.

“In this continuously-changing market, healthcare professionals need better support from healthcare brands now more than ever,” Justin Freid, chief media & innovation officer at CMI Media Group, said in a statement. “We have been working with clients globally for many years and collaborating with international partners to deliver what our clients need. We’re now ready to officially bring that experience and expertise to all of our clients.”

In tandem with the announcement, CMI Media Group also unveiled research recently conducted with its partner, Medscape. The study focuses on exploring what European physicians seek from healthcare and pharma companies when it comes to prescribing drugs to patients.

The global expansion effort, which will include more offices in the future, follows a period of growth at the company.

In 2021, CMI Media Group and Compas revenue reached $220.2 million, according to MM+M’s Agency 100 revenue chart. That marked a 27% increase from the company’s 2020 revenue of $173.4 million.

Staff size has also grown during that period, from 813 people at the end of 2021 to more than 900 in spring 2022. Since then, CMI Media Group also announced three new leaders were joining its audience intelligence group. In November 2022, Liz McShea joined as group VP of audience intelligence, Rick Johnson as VP of intelligence solutions and Fabian Henault as VP of market research.

Last year, the company also launched a partnership with IBM Watson to take advantage of its Advertising Accelerator tool, which uses AI to predict ad units in real-time. CMI Media Group used Advertising Accelerator in tandem with omnichannel platform Lasso as part of its campaign for ViiV Healthcare’s HIV treatment, Dovato.