Dental products and technologies company Dentsply Sirona has named Erania Brackett SVP, CMO. She arrives at the organization from Medtronic, where she served as VP, commercial marketing, patient management, cardiac rhythm and heart failure.

In a statement, Dentsply Sirona CEO Don Casey said that Brackett “will be responsible for developing the business plan for how we elevate and invigorate the Dentsply Sirona brand, leverage our procedural approach and build a more comprehensive global online presence. I am convinced that Erania will have a strong impact on our brand perception and how we communicate and position our procedure-based product portfolio.”