Dentsu Health has boosted its creative operation with the appointment of well-regarded industry veteran Collette Douaihy as chief creative officer. Douaihy most recently held the same role at Evoke and previously served as executive creative director at Digitas Health, where she worked on the firm’s Shire, Gilead, and AbbVie accounts.

“Collette is an exemplar among creative officers. She has a passion for creating insightful and meaningful healthcare content that delivers better brand experiences.” said Dentsu Health global president Matt McNally in a statement. “Over the years, she’s had the opportunity to develop award-winning creative campaigns that have helped solve serious health problems for patients and clients alike. Her breadth of experience contributes to her ability to differentiate products in crowded categories through smart positioning and unexpected creative.”