Doceree announced that it has bolstered its executive team with the additions of industry veterans Marco Parente and Julius Ramirez Thursday morning.
Parente will serve as EVP of product management at the point-of-care platform, while Ramirez will step into the role of SVP of product and partnership.
Prior to joining Doceree, Parente served as SVP of product management at Kantar, a marketing data and analytics company, where he was responsible for product partnerships and data integrations for the global media insights business.
“It is exciting to become a part of Doceree as the company carves new paths for programmatic marketing across the healthcare industry,” Parente said in a statement. “The team is dedicated to fostering innovation and leveraging new technologies to improve the industry’s approach to marketing and measurement healthcare, and I’m eager to join Doceree’s transformative efforts.”
Ramirez previously worked as head of global partnerships for the Meta Audience Network at Meta, where he led strategy and development for the tech giant’s global adtech partnerships.
“Doceree has demonstrated tremendous growth through its clear focus on developing solutions to transform healthcare programmatic marketing,“ Ramirez said in a statement. “It is amazing to see how Doceree has been able to build a programmatic bridge between healthcare professionals and the pharma industry right when they need it, at the point of care. I am looking forward to helping Doceree to further its efforts to change the way the industry markets to ultimately improve patient care.”
This marks the latest leadership appointments at Doceree.
Last summer, the company made three senior-level appointments, tapping Scott Hammersla as executive sales director, George Karyotakis as senior sales director and Keith Gomes as senior sales director. Before that, Doceree hired Anil Dobhal as global chief technology officer.
“Marco and Julius are talented industry experts who have a deep knowledge of adtech and the role it plays in creating successful campaigns,” said Harshit Jain, global CEO and founder at Doceree, in a statement. “Their extensive experience with product development and management along with their ability to create lasting global partnerships will support us as we reposition our offerings to deliver the best engagement for our platform partners.”
