Evoke has tapped industry vet Jamie Avallone as chief data officer, a new role at the company. He arrives from McCann Health, where he served as managing director of the company’s Consulting at McCann Health unit.

“Jamie is an exciting addition to the Evoke leadership team and another signal of our continued and planned investment in innovation, data and technology,” said Evoke CEO and founder Reid Connolly in a statement. “His unique, data-rich background includes unrivaled consultancy and delivery experience that will add more firepower to our data and analytics offering.”

“By adding an even stronger data and insights capability to our toolbox, we put ourselves in the best position to fulfill clients’ increasing need for hyperspecific and truly impactful offerings that evolve engagement across the treatment continuum,” Avallone said in the statement.

Earlier this year, Evoke announced a trio of leadership additions, including Will Reese as global chief innovation officer.