FCB Health New York has promoted Kathleen Nanda to executive creative director.

The newly created role is meant to differentiate FCB Health New York from the similarly named FCB Health Network, which houses the New York agency along with its more specialized firms like Area 23, Neon, FCB Cure and others.

“For a period of time, we were thinking that there was too much overlap between FCB Health Network and FCB Health New York,” Nanda said via email. “FCB Health New York is the biggest healthcare advertising agency in the world. However, because the network carries a similar name, there has been some confusion between the two. So we knew it was time to create this new position. This role was created not just to manage our incredible growth, but to also make very clear the delineation between the network and its largest agency.”

Nanda is reporting to FCB Health Network president and CEO Dana Maiman.

Nanda has worked at the firm since 2011 and was previously group creative director. In this new role, she is leading the creative group at FCB Health New York, working with the creative teams, managing clients and overseeing growth.

She began her career in consumer advertising at agencies like JWT. Nanda said she made the switch after she discovered a “passion for healthcare and making a real difference in people’s lives.”

“The creative approach in health shouldn’t be any different than that of consumer advertising,” Nanda said. “Great ideas and flawless execution should be the expectation. We have incredible stories to tell in health, and the opportunity to make a real difference. Sure, we have regulations, but we partner closely with our clients to come up with solutions that work at both the brand and corporate level.”